BEHAVIORAL BRANDING · CREATIVE DIRECTION · SAN DIEGO
Brand strategy, behavioral design, sound, and a few other disciplines you didn't know you needed, designed to close the gap between the business you have today and the one you've imagined.
What We Do
Behavioral Branding rooted in how humans actually process choices; not just how things look, but how they feel before anyone can explain why.
Design, identity, photography, illustration, sound, and language — pulled from a single creative intelligence and built to work together, not alongside each other.
Hypnotherapy, coaching, consulting, lecturing; music: a full-range creative mind that brings unusual tools to ordinary business problems.
Yes, all of them.
The Framework
Behavioral Branding isn't a service. It's a lens. Every color, word, shape, and silence you choose either works with human psychology — or quietly fights it. This is the difference between a brand people remember and one they respect but never feel.
Brand Identity · Photography
A mythological coffee brand built for people who take their mornings seriously and their myths even more so.
Brand Identity · Strategy
Came for a cover. Left with a brand. What started as album artwork became a complete creative identity.
Identity · Web · Photography
Full identity, website, and product photography for Dr. Logan's naturopathic practice — wellness that actually feels well.
Brand Identity · Lifestyle
A sailing adventure brand for the Holts — built to make you feel the salt air before you're ever on the boat.
Brand Identity · Real Estate
Military precision meets human warmth — a real estate brand built on the values of the people who actually live them.
Everything I Do
The kind of mark that works subconsciously before anyone reads a word. Built from the ground up using Behavioral Branding principles so it doesn't just look right, it feels right.
Original albums and sonic branding. Sound is the most direct path to emotion, and emotion is the whole game.
Direct engagement for brands at an inflection point. The kind of thinking that repositions what you do and why it matters.
Medieval punk protest music. A manifesto with an electric guitar. Available everywhere people stream music, and enjoy the rebellion.
For the stuck, the searching, and the quietly certain that something needs to change at the root. Both go deeper than talk therapies.
Talks on Behavioral Branding, creative process, and the neuroscience of why design decisions are actually psychological ones.
Coming soon: Behavioral Branding frameworks built for founders and creatives who want the Why behind the What.
Let's Talk
Tell me what you're thinking. It doesn't have to be polished. The best projects usually start as a feeling, a frustration, or a vague but persistent sense that something isn't right yet.
